Door County, WI Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Door County market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Competitive ADR — $212/night market rate
- STR-friendly regulations — low compliance burden
Risks
- Rising competition — 15% more listings vs last year
- High seasonality — significant off-season revenue drop
- Below-average occupancy — careful underwriting required
Moderate Market
Based on ADR, occupancy, and supply metrics
Door County is a rural market with 47% average occupancy and $212 ADR.
We've pre-populated this calculator with Door County's market averages. Adjust the values to match your specific property.
Door County Short-Term Rental Market Overview
Door County offers a distinctive STR opportunity: authentic regional character, affordable property prices relative to coastal markets, and a growing appetite among urban visitors for unique rural getaways. Wine tourism, outdoor recreation, and destination events drive demand in a market with far fewer listings competing for that attention.
The average STR in Door County generates approximately $36,400 in annual revenue, with an average daily rate of $212 and a 47% occupancy rate across the year. These metrics position Door County as an accessible entry-point STR market — particularly attractive to investors seeking consistent year-round cash flow.
Active listings in Door County grew by 15% year-over-year, currently sitting at approximately 2,200 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Door County investors: regulatory risk is rated low — Door County currently has minimal STR regulation, making it an investor-friendly market from a compliance perspective. Monitor local policy, as regulations can change. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Door County Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $95 | 47% | $16K | 1.8–2.4% |
| 1BR | $138 | 47% | $24K | 2.6–3.5% |
| 2BR | $212 | 47% | $38K | 4.2–5.7% |
| 3BR | $329 | 47% | $60K | 6.6–8.9% |
| 4BR+ | $466 | 47% | $87K | 9.6–13.0% |
Door County STR Revenue Calendar
Seasonal Insight: Peak season runs July, June, and August. Expect up to 38% higher revenue during peak months. Plan for January and December as your slowest period — approximately 28% below the annual average.
Is Door County a Good Market for Short-Term Rentals?
Why investors choose Door County
- ✓Solid revenue potential: market average of $36,400 per year with upside for well-managed properties
- ✓Year-round demand: Door County's diverse visitor base prevents the seasonal cliffs common in resort markets
- ✓Growing market: 15% annual listing growth signals strong investor and visitor confidence
Key risks to consider
- !High seasonality: Door County has significant off-peak periods where revenue can drop 40–60% — cash reserves are essential
- !Below-average occupancy: 47% market average means careful property selection and pricing strategy are critical to profitability
Door County STR Regulatory Overview
LowDoor County's tourism-dependent municipalities allow STRs with basic licensing. Wisconsin state sales tax applies and some municipalities have additional local requirements.
Key Requirements
- ·Municipal rental license (varies by village/town)
- ·Wisconsin sales tax on rental income
- ·Safety inspection in some areas
- ·Some town-specific minimum stay requirements
Source: Door County Planning & Zoning · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Door County to Similar Markets
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| Metric | Door County | Chicago | Branson | Lake of the Ozarks |
|---|---|---|---|---|
| ADR | $212 | $198 | $142 | $178 |
| Occupancy | 47% | 57% | 58% | 52% |
| Avg Revenue | $36K | $41K | $30K | $34K |
| Median Home Value | $425K | $385K | $245K | $285K |
| Regulatory Risk | Low | High | Low | Low |
Door County Short-Term Rental FAQs
Is Door County a good market for short-term rentals?+
Door County, WI is an accessible US STR markets. With an average daily rate of $212 and 47% occupancy, the average listing earns approximately $36,400 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Door County?+
The average STR listing in Door County generates approximately $36,400 in gross annual revenue at a $212 average daily rate and 47% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Door County?+
The market-average occupancy in Door County is approximately 47%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 59–65% occupancy. This market is highly seasonal — plan for meaningful variation between peak and off-peak months.
What are the STR regulations in Door County?+
Regulatory risk in Door County is rated Low. Door County currently has minimal STR regulation, making it investor-friendly from a compliance standpoint. Always verify current requirements — local policies can change. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Door County?+
In Door County, the highest-performing STR properties are typically unique properties: farmhouses, cabins, and historic homes. Guests in Door County prioritize privacy, unique ambiance, and well-equipped spaces. The most efficient segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Door County?+
Door County sees peak STR demand during summer (June–August). During peak season, top properties can command rates 38% above their annual average. The off-peak period sees materially lower rates and occupancy — conservative underwriting should assume 40–50% of peak revenue during the slowest months.
How much does it cost to buy an STR investment property in Door County?+
The median home value in Door County is approximately $425,000. With a 20% down payment, you'd invest roughly $98K in cash (including closing costs and setup). At the market-average revenue of $36,400/year, a property at median value would generate a gross revenue yield of approximately 8.6%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Door County compare to other STR markets?+
Door County offers accessible entry points relative to premium coastal markets. The $212 ADR is near the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Door County offers a lower barrier to entry with reliable occupancy fundamentals.
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