Sedona, AZ Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Sedona market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Strong occupancy — 71% market average
- Premium ADR — $398/night average
- High revenue potential — $103K+ avg/yr
- STR-friendly regulations — low compliance burden
Risks
- Moderate seasonality — plan for slower months
- High acquisition cost — median home $895K
Strong Market
Based on ADR, occupancy, and supply metrics
At 71% average occupancy, Sedona ranks among the top-performing STR markets in the US.
We've pre-populated this calculator with Sedona's market averages. Adjust the values to match your specific property.
Sedona Short-Term Rental Market Overview
Sedona's warm, dry climate and stunning desert landscape attract visitors seeking outdoor adventure, wellness retreats, and luxury experiences. The inverse seasonality — peak demand from October through April, slower in the intense summer heat — actually benefits long-term investors by avoiding the maintenance wear of summer vacation rushes.
The average STR in Sedona generates approximately $103,200 in annual revenue, with an average daily rate of $398 and a 71% occupancy rate across the year. These metrics position Sedona among the higher-performing US STR markets — particularly attractive to investors seeking premium nightly rates with a concentrated peak season.
Active listings in Sedona grew by 9% year-over-year, currently sitting at approximately 2,200 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Sedona investors: regulatory risk is rated low — Sedona currently has minimal STR regulation, making it an investor-friendly market from a compliance perspective. Monitor local policy, as regulations can change. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Sedona Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $199 | 71% | $52K | 2.7–3.6% |
| 1BR | $287 | 71% | $76K | 4.0–5.4% |
| 2BR | $430 | 71% | $116K | 6.0–8.2% |
| 3BR | $589 | 71% | $163K | 8.5–11.5% |
| 4BR+ | $836 | 71% | $232K | 12.1–16.4% |
Sedona STR Revenue Calendar
Seasonal Insight: Peak season runs February, March, and January. Expect up to 48% higher revenue during peak months. Plan for August and July as your slowest period — approximately 48% below the annual average.
Is Sedona a Good Market for Short-Term Rentals?
Why investors choose Sedona
- ✓High revenue ceiling: top-performing properties average $144K+ annually
- ✓Strong occupancy: 71% market average leaves limited dead inventory risk
- ✓Premium pricing power: Sedona's destination appeal supports $398/night average — significantly above national STR average of ~$180
- ✓Growing market: 9% annual listing growth signals strong investor and visitor confidence
Key risks to consider
- !Moderate seasonality: revenue varies materially by month — budget conservatively for shoulder and off-peak periods
Sedona STR Regulatory Overview
LowSedona allows STRs with simple registration. Arizona state law protects STR rights statewide, and Yavapai County is generally permissive. The tourism economy depends on vacation rentals.
Key Requirements
- ·City registration and business license
- ·State transaction privilege tax
- ·Some HOA restrictions in resort communities
Source: City of Sedona & Yavapai County · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Sedona to Similar Markets
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| Metric | Sedona | Scottsdale | Tucson | Phoenix |
|---|---|---|---|---|
| ADR | $398 | $267 | $142 | $189 |
| Occupancy | 71% | 58% | 52% | 55% |
| Avg Revenue | $103K | $57K | $27K | $38K |
| Median Home Value | $895K | $765K | $295K | $445K |
| Regulatory Risk | Low | Moderate | Low | Moderate |
Sedona Short-Term Rental FAQs
Is Sedona a good market for short-term rentals?+
Sedona, AZ is one of the stronger US STR markets. With an average daily rate of $398 and 71% occupancy, the average listing earns approximately $103,200 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Sedona?+
The average STR listing in Sedona generates approximately $103,200 in gross annual revenue at a $398 average daily rate and 71% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Sedona?+
The market-average occupancy in Sedona is approximately 71%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 83–89% occupancy. This market is moderately seasonal — plan for meaningful variation between peak and off-peak months.
What are the STR regulations in Sedona?+
Regulatory risk in Sedona is rated Low. Sedona currently has minimal STR regulation, making it investor-friendly from a compliance standpoint. Always verify current requirements — local policies can change. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Sedona?+
In Sedona, the highest-performing STR properties are typically 2–3 bedroom homes with private pools. Guests in Sedona prioritize privacy, unique ambiance, and well-equipped spaces. The most efficient segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Sedona?+
Sedona sees peak STR demand during October through April. During peak season, top properties can command rates 48% above their annual average. Demand remains relatively stable throughout the year, with only moderate seasonal variation.
How much does it cost to buy an STR investment property in Sedona?+
The median home value in Sedona is approximately $895,000. With a 20% down payment, you'd invest roughly $206K in cash (including closing costs and setup). At the market-average revenue of $103,200/year, a property at median value would generate a gross revenue yield of approximately 11.5%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Sedona compare to other STR markets?+
Sedona ranks among the top-tier US STR markets by revenue potential. The $398 ADR is above the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Sedona offers a strong combination of revenue potential and market accessibility.
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