Pigeon Forge, TN Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Pigeon Forge market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Strong occupancy — 72% market average
- Competitive ADR — $195/night market rate
- Accessible entry point — median home $355K
- STR-friendly regulations — low compliance burden
Risks
- Moderate seasonality — plan for slower months
Solid Market
Based on ADR, occupancy, and supply metrics
At 72% average occupancy, Pigeon Forge ranks among the top-performing STR markets in the US.
We've pre-populated this calculator with Pigeon Forge's market averages. Adjust the values to match your specific property.
Pigeon Forge Short-Term Rental Market Overview
Pigeon Forge sits at the heart of the Tennessee mountains, drawing hikers, leaf-peepers, and outdoor enthusiasts across multiple seasons. The Smoky Mountains corridor in particular generates some of the strongest occupancy rates in the Southeast — year-round demand cushioned by the region's family-friendly attractions and consistent visitor traffic.
The average STR in Pigeon Forge generates approximately $51,200 in annual revenue, with an average daily rate of $195 and a 72% occupancy rate across the year. These metrics position Pigeon Forge as a solid mid-tier STR market — particularly attractive to investors seeking consistent year-round cash flow.
Active listings in Pigeon Forge grew by 12% year-over-year, currently sitting at approximately 5,100 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Pigeon Forge investors: regulatory risk is rated low — Pigeon Forge currently has minimal STR regulation, making it an investor-friendly market from a compliance perspective. Monitor local policy, as regulations can change. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Pigeon Forge Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $88 | 72% | $23K | 3.0–4.1% |
| 1BR | $127 | 72% | $33K | 4.4–5.9% |
| 2BR | $195 | 72% | $54K | 7.1–9.6% |
| 3BR | $302 | 72% | $84K | 11.1–15.1% |
| 4BR+ | $448 | 72% | $128K | 16.9–22.8% |
Pigeon Forge STR Revenue Calendar
Seasonal Insight: Peak season runs July, August, and June. Expect up to 45% higher revenue during peak months. Plan for November and December as your slowest period — approximately 22% below the annual average.
Is Pigeon Forge a Good Market for Short-Term Rentals?
Why investors choose Pigeon Forge
- ✓Solid revenue potential: market average of $51,200 per year with upside for well-managed properties
- ✓Strong occupancy: 72% market average leaves limited dead inventory risk
- ✓Year-round demand: Pigeon Forge's diverse visitor base prevents the seasonal cliffs common in resort markets
- ✓Growing market: 12% annual listing growth signals strong investor and visitor confidence
Key risks to consider
- !Moderate seasonality: revenue varies materially by month — budget conservatively for shoulder and off-peak periods
Pigeon Forge STR Regulatory Overview
LowPigeon Forge has minimal STR regulation. The city's identity as a tourist destination makes short-term rentals broadly welcome across most property types and zones.
Key Requirements
- ·Business license required
- ·State and local tax registration
- ·Basic safety requirements (smoke detectors, fire extinguishers)
Source: City of Pigeon Forge · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Pigeon Forge to Similar Markets
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| Metric | Pigeon Forge | Nashville | Gatlinburg | Chattanooga |
|---|---|---|---|---|
| ADR | $195 | $189 | $224 | $152 |
| Occupancy | 72% | 61% | 69% | 57% |
| Avg Revenue | $51K | $42K | $56K | $32K |
| Median Home Value | $355K | $465K | $385K | $295K |
| Regulatory Risk | Low | Moderate | Low | Low |
Pigeon Forge Short-Term Rental FAQs
Is Pigeon Forge a good market for short-term rentals?+
Pigeon Forge, TN is a solid US STR markets. With an average daily rate of $195 and 72% occupancy, the average listing earns approximately $51,200 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Pigeon Forge?+
The average STR listing in Pigeon Forge generates approximately $51,200 in gross annual revenue at a $195 average daily rate and 72% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Pigeon Forge?+
The market-average occupancy in Pigeon Forge is approximately 72%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 84–90% occupancy. This market is moderately seasonal — plan for meaningful variation between peak and off-peak months.
What are the STR regulations in Pigeon Forge?+
Regulatory risk in Pigeon Forge is rated Low. Pigeon Forge currently has minimal STR regulation, making it investor-friendly from a compliance standpoint. Always verify current requirements — local policies can change. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Pigeon Forge?+
In Pigeon Forge, the highest-performing STR properties are typically cabins and A-frame homes with mountain views and outdoor space. Guests in Pigeon Forge prioritize proximity to key attractions, unique character, and outdoor space. The most efficient segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Pigeon Forge?+
Pigeon Forge sees peak STR demand during June through September. During peak season, top properties can command rates 45% above their annual average. Demand remains relatively stable throughout the year, with only moderate seasonal variation.
How much does it cost to buy an STR investment property in Pigeon Forge?+
The median home value in Pigeon Forge is approximately $355,000. With a 20% down payment, you'd invest roughly $82K in cash (including closing costs and setup). At the market-average revenue of $51,200/year, a property at median value would generate a gross revenue yield of approximately 14.4%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Pigeon Forge compare to other STR markets?+
Pigeon Forge performs above the national average for STR revenue. The $195 ADR is near the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Pigeon Forge offers a strong combination of revenue potential and market accessibility.
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