Salt Lake City, UT Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Salt Lake City market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Low seasonality — consistent year-round income
- STR-friendly regulations — low compliance burden
Risks
- Market conditions can change — verify data before committing capital
Moderate Market
Based on ADR, occupancy, and supply metrics
Salt Lake City is a urban market with 56% average occupancy and $159 ADR.
We've pre-populated this calculator with Salt Lake City's market averages. Adjust the values to match your specific property.
Salt Lake City Short-Term Rental Market Overview
Salt Lake City draws consistent STR demand from business travelers, event tourism, and weekend visitors. As Utah's major urban center, the city generates year-round occupancy that insulates investors from the seasonal volatility common in resort markets.
The average STR in Salt Lake City generates approximately $32,500 in annual revenue, with an average daily rate of $159 and a 56% occupancy rate across the year. These metrics position Salt Lake City as an accessible entry-point STR market — particularly attractive to investors seeking consistent year-round cash flow.
Active listings in Salt Lake City grew by 11% year-over-year, currently sitting at approximately 2,800 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Salt Lake City investors: regulatory risk is rated low — Salt Lake City currently has minimal STR regulation, making it an investor-friendly market from a compliance perspective. Monitor local policy, as regulations can change. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Salt Lake City Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $87 | 56% | $18K | 1.7–2.3% |
| 1BR | $121 | 56% | $25K | 2.4–3.2% |
| 2BR | $175 | 56% | $37K | 3.6–4.9% |
| 3BR | $231 | 56% | $50K | 4.9–6.6% |
| 4BR+ | $318 | 56% | $68K | 6.6–8.9% |
Salt Lake City STR Revenue Calendar
Seasonal Insight: Peak season runs October, April, and May. Expect up to 15% higher revenue during peak months. Plan for January and December as your slowest period — approximately 20% below the annual average.
Is Salt Lake City a Good Market for Short-Term Rentals?
Why investors choose Salt Lake City
- ✓Reliable occupancy: 56% market average provides predictable income baseline
- ✓Year-round demand: Salt Lake City's diverse visitor base prevents the seasonal cliffs common in resort markets
- ✓Growing market: 11% annual listing growth signals strong investor and visitor confidence
Key risks to consider
Salt Lake City STR Regulatory Overview
ModerateSalt Lake City requires STR registration and restricts non-owner-occupied rentals in residential zones. The city has cap limits on available licenses.
Key Requirements
- ·City STR license required
- ·Primary residence preferred in residential zones
- ·License cap in some areas
- ·Annual renewal and inspection
Source: Salt Lake City Planning Division · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Salt Lake City to Similar Markets
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| Metric | Salt Lake City | Denver | Breckenridge | Vail |
|---|---|---|---|---|
| ADR | $159 | $176 | $412 | $498 |
| Occupancy | 56% | 55% | 61% | 58% |
| Avg Revenue | $33K | $35K | $92K | $105K |
| Median Home Value | $485K | $545K | $1.1M | $1.6M |
| Regulatory Risk | Low | Moderate | Low | Low |
Salt Lake City Short-Term Rental FAQs
Is Salt Lake City a good market for short-term rentals?+
Salt Lake City, UT is an accessible US STR markets. With an average daily rate of $159 and 56% occupancy, the average listing earns approximately $32,500 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Salt Lake City?+
The average STR listing in Salt Lake City generates approximately $32,500 in gross annual revenue at a $159 average daily rate and 56% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Salt Lake City?+
The market-average occupancy in Salt Lake City is approximately 56%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 68–74% occupancy. This market is relatively consistent year-round — consistent occupancy is achievable year-round with good pricing strategy.
What are the STR regulations in Salt Lake City?+
Regulatory risk in Salt Lake City is rated Low. Salt Lake City currently has minimal STR regulation, making it investor-friendly from a compliance standpoint. Always verify current requirements — local policies can change. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Salt Lake City?+
In Salt Lake City, the highest-performing STR properties are typically 1–2 bedroom apartments and condos near downtown. Guests in urban markets prioritize location, walkability, and modern amenities. The most efficient segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Salt Lake City?+
Salt Lake City sees peak STR demand during spring (March–May) and fall (September–October). During peak season, top properties can command rates 15% above their annual average. Demand remains relatively stable throughout the year, with only moderate seasonal variation.
How much does it cost to buy an STR investment property in Salt Lake City?+
The median home value in Salt Lake City is approximately $485,000. With a 20% down payment, you'd invest roughly $112K in cash (including closing costs and setup). At the market-average revenue of $32,500/year, a property at median value would generate a gross revenue yield of approximately 6.7%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Salt Lake City compare to other STR markets?+
Salt Lake City offers accessible entry points relative to premium coastal markets. The $159 ADR is below the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Salt Lake City offers a lower barrier to entry with reliable occupancy fundamentals.
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