Atlanta, GA Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Atlanta market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Low seasonality — consistent year-round income
- Accessible entry point — median home $395K
Risks
- Moderate regulation — registration or permit required
- Below-average occupancy — careful underwriting required
Moderate Market
Based on ADR, occupancy, and supply metrics
Atlanta is a urban market with 54% average occupancy and $163 ADR.
We've pre-populated this calculator with Atlanta's market averages. Adjust the values to match your specific property.
Atlanta Short-Term Rental Market Overview
Atlanta draws consistent STR demand from business travelers, event tourism, and weekend visitors. As Georgia's economic engine and transportation hub, the city generates year-round occupancy that insulates investors from the seasonal volatility common in resort markets.
The average STR in Atlanta generates approximately $32,100 in annual revenue, with an average daily rate of $163 and a 54% occupancy rate across the year. These metrics position Atlanta as an accessible entry-point STR market — particularly attractive to investors seeking consistent year-round cash flow.
Active listings in Atlanta grew by 8% year-over-year, currently sitting at approximately 7,800 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Atlanta investors: regulatory risk is rated moderate — Atlanta requires registration or permits for STR operators. Compliance is manageable but adds time and cost to the investment process. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Atlanta Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $90 | 54% | $18K | 2.1–2.8% |
| 1BR | $124 | 54% | $24K | 2.9–3.9% |
| 2BR | $179 | 54% | $37K | 4.4–5.9% |
| 3BR | $236 | 54% | $50K | 5.9–8.0% |
| 4BR+ | $326 | 54% | $67K | 8.0–10.8% |
Atlanta STR Revenue Calendar
Seasonal Insight: Peak season runs October, April, and May. Expect up to 15% higher revenue during peak months. Plan for January and December as your slowest period — approximately 20% below the annual average.
Is Atlanta a Good Market for Short-Term Rentals?
Why investors choose Atlanta
- ✓Reliable occupancy: 54% market average provides predictable income baseline
- ✓Year-round demand: Atlanta's diverse visitor base prevents the seasonal cliffs common in resort markets
- ✓Growing market: 8% annual listing growth signals strong investor and visitor confidence
Key risks to consider
- !Permit requirements: Atlanta requires STR registration — add compliance costs and timeline to your underwriting
- !Below-average occupancy: 54% market average means careful property selection and pricing strategy are critical to profitability
Atlanta STR Regulatory Overview
ModerateAtlanta requires STR registration and restricts non-owner-occupied rentals to properties in which the owner is present. The city actively enforces these rules and fines violators.
Key Requirements
- ·STR license required
- ·Owner must be present for non-primary-residence rentals in some zones
- ·Annual renewal
- ·Hotel-motel tax collection required
Source: City of Atlanta Department of City Planning · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Atlanta to Similar Markets
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| Metric | Atlanta | Nashville | Gatlinburg | Pigeon Forge |
|---|---|---|---|---|
| ADR | $163 | $189 | $224 | $195 |
| Occupancy | 54% | 61% | 69% | 72% |
| Avg Revenue | $32K | $42K | $56K | $51K |
| Median Home Value | $395K | $465K | $385K | $355K |
| Regulatory Risk | Moderate | Moderate | Low | Low |
Atlanta Short-Term Rental FAQs
Is Atlanta a good market for short-term rentals?+
Atlanta, GA is an accessible US STR markets. With an average daily rate of $163 and 54% occupancy, the average listing earns approximately $32,100 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Atlanta?+
The average STR listing in Atlanta generates approximately $32,100 in gross annual revenue at a $163 average daily rate and 54% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Atlanta?+
The market-average occupancy in Atlanta is approximately 54%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 66–72% occupancy. This market is relatively consistent year-round — consistent occupancy is achievable year-round with good pricing strategy.
What are the STR regulations in Atlanta?+
Regulatory risk in Atlanta is rated Moderate. Atlanta requires STR operators to register and/or obtain permits. The process is manageable but adds cost and lead time. Check with local authorities for current requirements. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Atlanta?+
In Atlanta, the highest-performing STR properties are typically 1–2 bedroom apartments and condos near downtown. Guests in urban markets prioritize location, walkability, and modern amenities. The most efficient segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Atlanta?+
Atlanta sees peak STR demand during spring (March–May) and fall (September–October). During peak season, top properties can command rates 15% above their annual average. Demand remains relatively stable throughout the year, with only moderate seasonal variation.
How much does it cost to buy an STR investment property in Atlanta?+
The median home value in Atlanta is approximately $395,000. With a 20% down payment, you'd invest roughly $91K in cash (including closing costs and setup). At the market-average revenue of $32,100/year, a property at median value would generate a gross revenue yield of approximately 8.1%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Atlanta compare to other STR markets?+
Atlanta offers accessible entry points relative to premium coastal markets. The $163 ADR is below the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Atlanta offers a lower barrier to entry with reliable occupancy fundamentals.
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