Myrtle Beach, SC Short-Term Rental ROI Calculator
Analyze your Airbnb investment with live Myrtle Beach market data. Pre-populated with real ADR, occupancy, and revenue benchmarks.
Investor Quick Take
Strengths
- Competitive ADR — $178/night market rate
- Accessible entry point — median home $285K
- STR-friendly regulations — low compliance burden
Risks
- Rising competition — 15% more listings vs last year
- High seasonality — significant off-season revenue drop
Moderate Market
Based on ADR, occupancy, and supply metrics
Myrtle Beach offers an accessible entry point at $285K median — lower capital requirement than comparable markets.
We've pre-populated this calculator with Myrtle Beach's market averages. Adjust the values to match your specific property.
Myrtle Beach Short-Term Rental Market Overview
Myrtle Beach is one of the nation's premier beach destinations, attracting millions of visitors annually seeking sun, surf, and waterfront accommodations. Demand peaks sharply in summer but the mild climate extends the shoulder season well into spring and fall, giving STR operators a longer revenue window than inland markets.
The average STR in Myrtle Beach generates approximately $35,700 in annual revenue, with an average daily rate of $178 and a 55% occupancy rate across the year. These metrics position Myrtle Beach as an accessible entry-point STR market — particularly attractive to investors seeking consistent year-round cash flow.
Active listings in Myrtle Beach grew by 15% year-over-year, currently sitting at approximately 9,200 active STR units. This moderate growth rate suggests a market finding equilibrium between supply and demand, which typically supports stable occupancy and ADR. Investors should track supply trends quarterly using tools like AirDNA or Rabbu before committing capital.
Key considerations for Myrtle Beach investors: regulatory risk is rated low — Myrtle Beach currently has minimal STR regulation, making it an investor-friendly market from a compliance perspective. Monitor local policy, as regulations can change. Property management costs, cleaning turnover for short stays, and platform fee optimization are the primary levers operators use to improve net margin in this market.
Market Metrics
Myrtle Beach Airbnb Revenue by Property Size
| Property Size | Avg ADR | Avg Occupancy | Avg Annual Revenue | Est. Cap Rate Range |
|---|---|---|---|---|
| Studio | $89 | 55% | $18K | 2.9–4.0% |
| 1BR | $125 | 55% | $26K | 4.2–5.7% |
| 2BR | $187 | 55% | $39K | 6.4–8.7% |
| 3BR | $271 | 55% | $58K | 9.5–12.8% |
| 4BR+ | $392 | 55% | $86K | 14.1–19.0% |
Myrtle Beach STR Revenue Calendar
Seasonal Insight: Peak season runs July, June, and August. Expect up to 58% higher revenue during peak months. Plan for January and November as your slowest period — approximately 32% below the annual average.
Is Myrtle Beach a Good Market for Short-Term Rentals?
Why investors choose Myrtle Beach
- ✓Solid revenue potential: market average of $35,700 per year with upside for well-managed properties
- ✓Reliable occupancy: 55% market average provides predictable income baseline
- ✓Premium pricing power: Myrtle Beach's destination appeal supports $178/night average — significantly above national STR average of ~$180
- ✓Growing market: 15% annual listing growth signals strong investor and visitor confidence
Key risks to consider
- !High seasonality: Myrtle Beach has significant off-peak periods where revenue can drop 40–60% — cash reserves are essential
Myrtle Beach STR Regulatory Overview
LowMyrtle Beach has a well-established STR market with clear regulations. The beachfront economy depends on vacation rentals and the permitting process is straightforward.
Key Requirements
- ·Business license required
- ·State accommodation tax (2%) plus local hospitality tax
- ·Must maintain liability insurance
Source: City of Myrtle Beach · Last verified: 2026-01. Regulations change frequently — always verify current requirements with local authorities before investing.
Compare Myrtle Beach to Similar Markets
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| Metric | Myrtle Beach | Nashville | Gatlinburg | Pigeon Forge |
|---|---|---|---|---|
| ADR | $178 | $189 | $224 | $195 |
| Occupancy | 55% | 61% | 69% | 72% |
| Avg Revenue | $36K | $42K | $56K | $51K |
| Median Home Value | $285K | $465K | $385K | $355K |
| Regulatory Risk | Low | Moderate | Low | Low |
Myrtle Beach Short-Term Rental FAQs
Is Myrtle Beach a good market for short-term rentals?+
Myrtle Beach, SC is an accessible US STR markets. With an average daily rate of $178 and 55% occupancy, the average listing earns approximately $35,700 per year. Market performance varies significantly by property type, location within the city, and management quality — this calculator helps you model your specific scenario.
What is the average Airbnb income in Myrtle Beach?+
The average STR listing in Myrtle Beach generates approximately $35,700 in gross annual revenue at a $178 average daily rate and 55% occupancy. Top-performing listings with premium amenities, strong reviews, and professional management can earn 30–50% above the market average. After platform fees (3–5%), cleaning costs, and other expenses, net revenue typically ranges 60–75% of gross.
What occupancy rate can I expect for an Airbnb in Myrtle Beach?+
The market-average occupancy in Myrtle Beach is approximately 55%. New listings typically underperform the market average for the first 3–6 months while accumulating reviews. Properties with professional photography, competitive pricing, and consistently high ratings can reach 67–73% occupancy. This market is highly seasonal — plan for meaningful variation between peak and off-peak months.
What are the STR regulations in Myrtle Beach?+
Regulatory risk in Myrtle Beach is rated Low. Myrtle Beach currently has minimal STR regulation, making it investor-friendly from a compliance standpoint. Always verify current requirements — local policies can change. Regulations change frequently; always confirm current rules with local authorities.
What type of property performs best as an Airbnb in Myrtle Beach?+
In Myrtle Beach, the highest-performing STR properties are typically 3-bedroom beach houses and condos with ocean views. Guests in Myrtle Beach prioritize proximity to key attractions, unique character, and outdoor space. The premium segment by revenue-per-dollar-invested is typically the 2-bedroom category.
What is the best season for Airbnb in Myrtle Beach?+
Myrtle Beach sees peak STR demand during June through August. During peak season, top properties can command rates 58% above their annual average. The off-peak period sees materially lower rates and occupancy — conservative underwriting should assume 40–50% of peak revenue during the slowest months.
How much does it cost to buy an STR investment property in Myrtle Beach?+
The median home value in Myrtle Beach is approximately $285,000. With a 20% down payment, you'd invest roughly $66K in cash (including closing costs and setup). At the market-average revenue of $35,700/year, a property at median value would generate a gross revenue yield of approximately 12.5%. Use this calculator to model your specific purchase price, financing terms, and expense assumptions.
How does Myrtle Beach compare to other STR markets?+
Myrtle Beach offers accessible entry points relative to premium coastal markets. The $178 ADR is near the national STR average of roughly $185. For comparison, markets like Aspen and Malibu exceed $450 ADR but require significantly higher acquisition costs. Myrtle Beach offers a lower barrier to entry with reliable occupancy fundamentals.
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